About Blue U:

About Blue U:

We focus on people and The Life-or-Death Gap

We have been conditioned to believe that we can rely on others, and things to keep us secure. Technology like alarms, video, alerts; physical barriers and access control; law enforcement and security. The fact is that none of these things can keep us secure. What is true security? People. And that's where we focus everything that we do.


What is the Life-or-Death Gap? It's the critical gap of time that starts the second that you know and understand that there is danger to you, and it expands until the time that you know 100% for certain that the danger no longer exists. It can be seconds, several seconds, minutes, many minutes and, in some cases, hours. Regardless of how long it is, however, even if it's seconds, it is a lifetime. Why? Because a ton of damage can occur in just a matter of seconds.


This is the time when there is no one there to help you, except you. It's the time when you are on your own! You either be prepared to react appropriately under the highly chaotic circumstances, or the results can be deadly.


This is the timeframe that we focus on. Applications, technology, alarms, access control, etc. will not keep you secure. Only you can do that and it's within The Life-or-Death Gap where your outcome is determined.

When it comes to protecting people...we are thought-leaders. We are different. Our solutions are different. Our solutions actually work!

How can you tell a true thought leader from a self-proclaimed thought leader? Just look at their solutions, services, support resources. A true thought leader will recognize problems that others don't and their solutions will not only be effective, they will improve organizations beyond their targeted purpose. The think "outside the box" and they think all day, every day. They are far from "typical".

There is little about Blue-U Defense that is "typical". Just look at the security-related challenges that we recognize and resolve. It will become completely clear that we are true thought-leaders.

Here is what makes us different:

  • Dynamic Training - Our content changes with changing threats
  • Low Cost
  • Less Time to Training Compliance Proficiency - Our courses are 20 minutes or less
  • More Effective Powerful and Practical
  • Training Designed to keep people secure at home and work
  • Training that instills desire to learn and support culture of security
  • Training for typical people who don't think security 24/7
  • Training that creates thinkers and gives people an ability to make their own decisions
  • Consistency in Training - if you have multiple locations you need consistency which you cannot get using your local police department
  • We understand business, insurance, and exposure to financial liability. Unlike your local police department, we understand business and how security impacts insurance and exposure to financial liability

Introducing Our Experts:

The Most Experienced Team of Professionals Assembled for Your Benefit:

Terry L Choate Jr. Co-Founder/CEO/President

Terry L Choate Jr. Co-Founder/CEO/President

Terry has all of the training and experience that is normally associated with the expertise and ability to consult on acts-of-violence and safety and security. He was a law enforcement officer and SWAT Team Commander for 15 years and has all of the associated training and experiences that come with this profession. What he tells people however it that training and experience in law enforcement and/or the military does not automatically equal qualification to successfully consult businesses and schools in violence prevention and survival. In fact, it can, and sometimes does, create for more danger than doing nothing at all.

He was also a Homeland Protection Professional; has high levels of executive protection education and training; stalking and dangerous human behavior; recognizing signs of violence and de-escalation; tactics; FBI Crisis Negotiator School; and on-and-on.

Of equal importance, he also has a 20-year executive -level corporate career behind him that he voluntarily ended prior to becoming a law enforcement professional. As a result, he has extensive experience in business, sales and marketing, high-end customer service that sets companies apart from their competitors. Why is this critical? Because keeping organizations secure is impacted by far more than just technology, training people, and tactics and physically keeping people safe. It's as much about reputation, impact on policy and procedure, exposure to liability, insurance and more.

Of greatest importance? This has been his life! It started when he was a young teenager when he became interested in criminals - how they become criminals, why they become criminals, how they choose victims, and most importantly - questioning the solutions that we are given every day, nationwide, to preventing and surviving incidents of violence and whether or not they actually work, or are little more than things that look great on paper but will not work if, and when, reality strikes. What he found? The majority of the things that we are presented as solutions are little more than things that look great on paper, but will not work when reality strikes. I set out to fix this; and made it my life's work.

"For me, this is not a work assignment, it's not a part-time "gig" or something I decided would be a hot topic to capitalize on. I don't think about this when I'm at work and leave it there when I go home. I didn't gain my "expertise" through a 2-Day Instructor Certification Course; and I don't "re-present" other people's presentations. This is my life - 24/7. I am always thinking about it; I don't accept the generally accepted; and I don't automatically accept "industry standard". I question and test everything to ensure that what Blue U Defense provides our clients is accurate and will provide our clients the best possible results."

Joseph B Hileman

Joseph B Hileman

Joe Hileman is a Co-Founder and Training Specialist for Blue U Defense. He served as the Assistant Team Commander of the Monadnock Regional Special Response (SWAT) Team and for 15 years as a Detective/Police Officer with the Jaffrey (NH) Police Department. Prior to his career in Law Enforcement, he served as Security Supervisor at the corporate management level of a Fortune 500 company.

Mr. Hileman holds two A.A. degrees in Criminal Justice - Law Enforcement and Criminal Justice Corrections, Probation, and Parole. His extensive tactical training includes:

  • SWAT 1 and 2 Certification, Tactical Officers and
  • LEADS Consulting
  • Active Shooter Instructor
  • Threat Assessment Team/Management
  • SWAT Team Leader/Commander
  • Use of Force, Active Shooter Instructor
  • Narcotics - Covert Surveillance
  • OC Instructor
  • Taser Instructor
  • Domestic Violence Lethality Assessment Coordinator
  • Field Training Officer
  • Sexual Assault Investigator specializing in the Child Forensic Interview
  • Suspicious Death/Homicide Investigations